Archive for August, 2015

HefeWheaties – trend or gimmick?

Thursday, August 13th, 2015

A Minneapolis brewery has partnered with General Mills to create a limited edition beer called HefeWheaties. Not surprisingly it will be a German-style hefeweizen. General Mills stated in a press release that the beer will not actually contain Wheaties cereal, but will be representative of the Wheaties brand. Fulton Brewery plans to release the beer […]