Archive for June, 2007

Sapporo now ‘lifestyle brand’

Tuesday, June 19th, 2007

And you thought Sapporo was a beer. The brewing company is billing itself as more, in this case a lifestyle brand, by launching a campaign called “Sapporo Inspired,” a marketing program that allows Sapporo to create co-branded products with brands within the apparel category. This spring, over 30 Sapporo inspired products created by 9 different […]

Coopertown festival sold out

Monday, June 18th, 2007

Brewery Ommegang has announced tickets for its its Belgium Comes to Cooperstown festival are sold out. As you may recall, the brewery put a cap on tickets this year of 800 (last year 1,400 attended) – and they are all gone. In a press release, Ommegang reports, “Sorry, that means no walk-ins, drive-ins, fly-ins, or […]

Guinness considers closing original brewery

Monday, June 18th, 2007

Might Guinness close its St. James’s Gate brewery, where the famous stout was first brewed in 1759? The Sunday Independent reports owner Diageo might move the brewery to a new site to the north of the city and sell the existing property for as much as 3 billion euros ($4 billion). The company is “considering […]

Pizza beer, revisited

Monday, June 18th, 2007

Pizza beer, reported on here in April, gets more attention from the Illinois press. The Chicago Tribune has an extensive story about homebrewer Tom Seefurth’s plan’s to incorporate still more food flavors into beers in a movement he calls “culinary brewing.” Salsa beer. Curry beer. Oatmeal raisin cookie beer. He has tried them all. The […]

Homebrewers head to Denver

Monday, June 18th, 2007

Eight hundred or so homebrewers will gather this week in Denver for the American Homebrewers Association’s national conference. Last week the Rocky Mountain News had a story about how the hobby contributes to Colorado’s economy – including the fact that perhaps 90% of professional brewers got their start as home brewers. The Denver Post had […]

Beer Activist alert: Help needed in Georgia

Thursday, June 14th, 2007

The Support Your Local Breweries web site has issued a Beer Activist Alert in Georgia. John Cochran of Terrapin Beer Co. explains the situation: All Georgia breweries need your help. We recently received notice that the Georgia Department of Revenue has decided to change the rules that apply to tours at breweries in Georgia. The […]

Craft beer distributors to be honored

Thursday, June 14th, 2007

The National Beer Wholesalers Association and the Brewers Association plan to begin presenting an annual Craft Beer Distributor of the Year Award. The award will recognize the beer distributor in America who does the most to market, sell and promote craft beer in their market. A Craft Beer Distributor Achievement Award and Craft Beer Distributor […]