It seems we failed to report this earlier, but having passed test marketing with flying colors Miller Chill is going national.
Miller Brewing indicates the beer – 4.2% abv with 110 calories and 6.5 carbs – should be in all markets by the week of July 9th.
Miller Chill is modeled after a popular style of Mexican [...]
The brewing kettles at the former Rolling Rock brewery in Latrobe swung back into production Monday with the first batch of Samuel Adams beers that will be made under contract by City Brewery.
Boston Beer Co., brewer of Samuel Adams beers, signed a deal with plant owner City Brewing Co. in April to brew its products. [...]
Hope we’re not jumping he gun where you live, but everybody seems to be thinking about summer beers, including us.
- Don Russell suggests styles to consider today in his Joe Sixpack column, as well as individual beers to consider.
- Both Flying Dog Ales and Otter Creek have rolled out new Belgian-inspired wit/white beers. [...]
To promote its new Cold Activated Bottle, Coors Light plans the “World’s Most Refreshing Happy Hour” to help “adult consumers nationwide to stop suffering from warm beer syndrome.” From the press release:
Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company’s latest innovation, the Cold Activated [...]
CBS 4 in Denver found out not everybody knows even close to how much alcohol is in their beer.
“Twenty eight percent?” said one man. “Seven percent,” said another.
Alan Gionet put together a story that explains why some beers are stronger, as well as listing their strengths. Pretty basic stuff if you’re already a beer enthusiast, [...]
New packages for popular beers:
- Merchant du Vin announces that Westmalle Dubbel will be available soon in a 750 ml bottle with a cork finish. The Trappist beer currently is sold in 330ml bottles (and still will be). For many, Westmalle Dubbel personifies (if a beer can have a personality) the dubbel or “double” style. [...]
Alken-Maes has launched a new non-alcoholic beer in Belgium.
The subsidiary of Scottish & Newcastle plans to sell ZerO% in about 300 nightclubs throughout the country beginning in June.
Alken-Maes hopes Maes ZerO% will appeal to young adults who deliberately choose not to drink alcohol when they have to drive. The new beer, with a dash of [...]