Don Russell puts its this way in his weekly Joe Sixpack column:
You don’t drink organic beer because it’s healthier for you than conventional beer.
You drink it because it makes you feel better about your choices as just another depersonalized consumer in the world’s mammoth industrialized food production chain, a system that devalues labor, rapes the [...]
Miller Brewing Co., which already brews the Sparks and Steel Reserve brands, now owns the caffeinated beverage brands themselves. SABMiller has bought them from McKenzie River Corp. for $215 million cash. Miller has been brewing both of those brands, which comprise the majority of McKenzie River products, for years.
“We anticipate that category to [...]
Tit for tat.
If Americans are going to promote their beer in the UK, then a London brewer might as well do the same in the United States.
The Rocky Mountain News reports that Fuller’s is spending more than $100,000 on radio ads and Web-based promotions here.
According to the Brewers Association, craft beer commands a 10% market [...]
Interesting psychology. If the British (or Germans or Swedish) are craving American craft beer, does that mean you should too?
The Denver Post investigates growth both home and abroad, focusing on Colorado beers.
And Left Hand Brewing co-founder Eric Wallace explains why he is courting overseas buyers:
“If we can get a reflection of ‘this beer is so [...]