CAMRA unveils ‘Cyclops’
Monday, July 31st, 2006The Campaign for Real Ale (CAMRA) has launched a way of letting consumers know what beers will taste like before they sample.
Here’s the press release:
Taking lessons from the UK wine industry, CAMRA, the Campaign for Real Ale, and 14 real ale breweries will today launch a new initiative called ‘Cyclops’ at the Great British [...]