Archive for March, 2006

A different sort of St. Pauli girl

Tuesday, March 14th, 2006

The St. Pauli girl has a different look in a new advertising campaign for the German beer. Instead of featuring the traditional St. Pauli girl in German attire the advertisements in March issues of magazines including Backpacker, Esquire, FHM, Giant, Maxim, Men’s Health, Playboy, Rolling Stone and Sports Illustrated show images that are part girl/part […]

Weekly Therapy: The Black & Tan

Monday, March 13th, 2006

Beer cocktails – concoctions that mix two different beers or even beer with a variety of spirits – have recently been touted as a good marketing tool in U.S. bars that otherwise pay little attention to beer as a beverage with taste. We generally leave it to others to discuss the “joy” of mixing vodka, […]

Weekend link-o-rama

Saturday, March 11th, 2006

Some noteworthy blog posts and other beer discussions of the last week: Beer: “Official Drink of Knuckleheads” – Can you guess the beer? News Flash! – A particularly good one from the dependable Beer Haiku Daily. Celebrating the arrival of Schlenkerla Helles Lagerbier. Dating Old Rasputin – OK, the title just struck as as funny. […]

Deschutes showcases outdoors in free DVD

Thursday, March 9th, 2006

Deschutes Brewery is giving away a DVD for outdoor enthusiasts. Rage Films showcases extreme athletes in extreme setting in “Fresh Flicks,” which Deschutes is handing out at on-premise accounts and also online. The breathtaking action includes kayaking the steep drop on Benham Falls on the Deschutes River and rock crawling the Moon Rocks in Nevada. […]

New choices from the U.S. and Belgium

Wednesday, March 8th, 2006

More new-to-the-shelf beers (seasonals returning, new imports, brand new beers). Information is from press releases. Saison Imperiale from DeProefbrouwerij of Lochrist, Belgium: Saison Imperiale is a nod to the growing interest in the Saison style, alongwith growing popularity of “imperial-ized” versions of classic beer styles. The beer is light amber in color with an eggshell […]

Weekly Therapy: Tomme Arthur Q&A

Monday, March 6th, 2006

You might have heard that Port Brewing, which operates three brewery pubs in Southern California, acquired the former Stone Brewing facility in San Marcos. Now it’s time to find out what that means. Tomme Arthur, who oversees brewing operations for Port Brewing, provided some answers just before heading off to Belgium with four other American […]

Another gluten-free beer

Monday, March 6th, 2006

Another gluten-free beer becomes available in April. Bard’s Tale initially will be sold in 11 states, and company co-founder Craig Belser hopes to be nationwide in 12 to 18 months. Although other gluten-free beers already are being marketed, Belser said these beers are honey- or corn syrup-based and don’t taste like traditional beer. Belser, who […]