Every news outlet in the world seems to have a reporter in New Orleans for Fat Tuesday. Here’s a look at a topic that isn’t getting mentioned: What’s going on with Dixie, Abita, Crescent City Brewhouse and the other beer principals in the area.
The Daily Record in Jacksonville, Fla., reports: “In an effort to capitalize on its newest public building and the amount of meeting space available, the City is considering allowing the sale or consumption of beer and wine in the new Main Library.” This would bring new meaning to the concept of being “carded.”
Hops farmers in the Hallertau region of Germany like to call their product the spirit of beer. Although BridgePort Brewing brewmaster Karl Ockert chose to showcase a hop from Slovenia in BridgePort’s newest beer he understands the sentiment perfectly. Ockert took a side trip to the Slovenian farms last year on the way to Munich […]
The New York Times (free registration) offers an in depth look at Heineken’s $50 million campaign to launch Heineken Premium Light. Much of the money will be spent online. To reach the intended audience of drinkers — mostly men ages 25 to 29 — Heineken USA will unleash a barrage of advertising on sites like […]
Guinness will spend more than $4 million to promote a new “perfect pint” gadget being called the biggest revolution to hit the beer can since the invention of the widget. The plug-in “Guinness Surger” sends an ultrasound signal through a glass to separate the black body from the creamy head, just as a pint settles […]
How can you not like an event called Brew Year’s Eve? On April 7, breweries all over America will raise a pint in celebration of the day that beer once again became legally available at the end of prohibition. While full repeal came on Dec. 5, 1933, an amendment to Prohibition legalized beer with 3.2% […]
The first step? Anheuser-Busch signed a deal to be the sole U.S. distributor of Grolsch beer, a high-end European import. The deal will become effective in January 2007, and will give Netherlands-based Grolsch access to Anheuser-Busch’s national distribution system of 600 beer wholesalers. Terms of the deal were not disclosed, but an Anheuser-Busch spokeswoman said […]