Comments on: Wildfire Brewery Name Doused http://www.realbeer.com/blog/?p=868 What part of beer don't you understand? Mon, 13 May 2013 13:22:00 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Matt Sweeny http://www.realbeer.com/blog/?p=868&cpage=1#comment-149123 Matt Sweeny Tue, 04 Nov 2008 19:36:09 +0000 http://www.realbeer.com/blog/?p=868#comment-149123 Honestly you guys are biased. I am not saying that I agree with Big Brother'ish ways of Chicago-based restaurant chain Wildfire Steaks, Chops & Seafood with their "...cease and desist letter to the fledgling brewery giving them six-months to change the name..." ...but... You folks have to take the point of view like, what if you were the Owner of the "Chicago-based restaurant chain Wildfire Steaks"? So you are the owner, and you decide you want to open a new Wildfire location and upgrade the business model and include on the menu of the new location your new hand-crafted beer selection? Are you saying that if you were the owner of Chicago-based restaurant chain Wildfire Steaks you should not have the supreme rights to "Wildefire Brewing Co." ?? Again, not that I agree but to make you think about the flip side. Honestly you guys are biased. I am not saying that I agree with Big Brother’ish ways of Chicago-based restaurant chain Wildfire Steaks, Chops & Seafood with their “…cease and desist letter to the fledgling brewery giving them six-months to change the name…”

…but…

You folks have to take the point of view like, what if you were the Owner of the “Chicago-based restaurant chain Wildfire Steaks”? So you are the owner, and you decide you want to open a new Wildfire location and upgrade the business model and include on the menu of the new location your new hand-crafted beer selection?

Are you saying that if you were the owner of Chicago-based restaurant chain Wildfire Steaks you should not have the supreme rights to “Wildefire Brewing Co.” ??

Again, not that I agree but to make you think about the flip side.

]]> By: Dave Epelone http://www.realbeer.com/blog/?p=868&cpage=1#comment-144905 Dave Epelone Thu, 25 Sep 2008 23:30:03 +0000 http://www.realbeer.com/blog/?p=868#comment-144905 Ridiculous . . . where's the conflict ? It's a different line of business and 2000 miles away. So I can't open a funeral home in East Lompoc and call it 'Wildfire funeral home ?' They should call the brewery " 'That restaurant in Chicago that starts with W and really sucks' Brewery ". Ridiculous . . . where’s the conflict ? It’s a different line of business and 2000 miles away. So I can’t open a funeral home in East Lompoc and call it ‘Wildfire funeral home ?’ They should call the brewery ” ‘That restaurant in Chicago that starts with W and really sucks’ Brewery “.

]]> By: Dave Shaver http://www.realbeer.com/blog/?p=868&cpage=1#comment-144624 Dave Shaver Sun, 21 Sep 2008 14:17:26 +0000 http://www.realbeer.com/blog/?p=868#comment-144624 It is annoying that the "bullies" and "jackasses" are asking for the name change. However, as previously noted, it is really the legal system that causes these problems. In short, if the Chicago chain does not stand up for its name -- regardless of how "different" the brewery turns out to be -- then the brand is diluted and unable to stand up to real infringement. So it goes. The other way to look at this: The brewery should have done a trademark search before they named the brewery. Once again annoying that they would need to spend this $1K... but much cheaper than a re-branding effort. Hopefully, they will do a trademark search once they pick a new name. It is annoying that the “bullies” and “jackasses” are asking for the name change. However, as previously noted, it is really the legal system that causes these problems. In short, if the Chicago chain does not stand up for its name — regardless of how “different” the brewery turns out to be — then the brand is diluted and unable to stand up to real infringement. So it goes.

The other way to look at this: The brewery should have done a trademark search before they named the brewery. Once again annoying that they would need to spend this $1K… but much cheaper than a re-branding effort.

Hopefully, they will do a trademark search once they pick a new name.

]]> By: Russell Bellamy http://www.realbeer.com/blog/?p=868&cpage=1#comment-144498 Russell Bellamy Sat, 20 Sep 2008 04:33:57 +0000 http://www.realbeer.com/blog/?p=868#comment-144498 how 'bout Riverbend Brewing? how ’bout Riverbend Brewing?

]]> By: Richard L Walker http://www.realbeer.com/blog/?p=868&cpage=1#comment-144445 Richard L Walker Fri, 19 Sep 2008 17:42:44 +0000 http://www.realbeer.com/blog/?p=868#comment-144445 Just the bullies with some cash being jackasses because ... "THEY CAN" ... and a legal system that lets them get away with it. Just the bullies with some cash being jackasses because … “THEY CAN” … and a legal system that lets them get away with it.

]]> By: SteveH http://www.realbeer.com/blog/?p=868&cpage=1#comment-141025 SteveH Wed, 27 Aug 2008 14:27:27 +0000 http://www.realbeer.com/blog/?p=868#comment-141025 What a joke -- and the Wildfire restaurants aren't really that good, especially in a town with traditional steakhouses that always outshine them. What a joke — and the Wildfire restaurants aren’t really that good, especially in a town with traditional steakhouses that always outshine them.

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