Comments on: Coors fights ‘warm beer syndrome’ http://www.realbeer.com/blog/?p=516 What part of beer don't you understand? Mon, 13 May 2013 13:22:00 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Benson Stein http://www.realbeer.com/blog/?p=516&cpage=1#comment-132338 Benson Stein Sun, 20 Jul 2008 00:22:57 +0000 http://www.realbeer.com/blog/?p=516#comment-132338 To be fair, Coors is hardly the worst American beer. Sure, this is a stupid marketing gimmick, but welcome to America. American piss, whoops, I mean mass-produced beer, all tastes better at -5 degrees kelvin, since you can't taste anything at that point. I love good premium beers, and I drink them in the 55 degree range. But I tell you what, NYC summers are like being in the ovens of hell, my local Key-Food sells 24oz. Coors cans for 99 cents(includes the cold-activated ink), and when it's 105 degrees out on my balcony, a Coors is very refreshing when it is drunk at 29 degrees, with ice crystals starting to form in it. I would not even call it a beer drinking experience, more like drinking an unsweetened, beer-flavored slushie.... To be fair, Coors is hardly the worst American beer. Sure, this is a stupid marketing gimmick, but welcome to America.

American piss, whoops, I mean mass-produced beer, all tastes better at -5 degrees kelvin, since you can’t taste anything at that point.

I love good premium beers, and I drink them in the 55 degree range.

But I tell you what, NYC summers are like being in the ovens of hell, my local Key-Food sells 24oz. Coors cans for 99 cents(includes the cold-activated ink), and when it’s 105 degrees out on my balcony, a Coors is very refreshing when it is drunk at 29 degrees, with ice crystals starting to form in it.

I would not even call it a beer drinking experience, more like drinking an unsweetened, beer-flavored slushie….

]]> By: Rockin' Ronnie http://www.realbeer.com/blog/?p=516&cpage=1#comment-49073 Rockin' Ronnie Sat, 16 Jun 2007 23:42:08 +0000 http://www.realbeer.com/blog/?p=516#comment-49073 I agree about the taste of warm Coors Lite. UGH! As for the mountains turning blue, they must have stolen that idea from KOKANEE beer here in Canada. They've been doing that on their cans for years and even had promotions giving away beer glasses with the temperature sensitive logo on it! I agree about the taste of warm Coors Lite. UGH! As for the mountains turning blue, they must have stolen that idea from KOKANEE beer here in Canada. They’ve been doing that on their cans for years and even had promotions giving away beer glasses with the temperature sensitive logo on it!

]]> By: Brad Beer http://www.realbeer.com/blog/?p=516&cpage=1#comment-45598 Brad Beer Sun, 10 Jun 2007 03:22:45 +0000 http://www.realbeer.com/blog/?p=516#comment-45598 I am guessing most of you don't visit many large establishments. According to many customer surveys concerning thier favorite light (lite) beer, the biggest objection/suggestion is getting an "ice cold" beer. Optimum serving temperature for 70% of the beers on the market is 38 *F. The mountains on the bottle turn "BLUE" at 38 *F. No joke! I am guessing most of you don’t visit many large establishments. According to many customer surveys concerning thier favorite light (lite) beer, the biggest objection/suggestion is getting an “ice cold” beer. Optimum serving temperature for 70% of the beers on the market is 38 *F. The mountains on the bottle turn “BLUE” at 38 *F. No joke!

]]> By: arthur256 http://www.realbeer.com/blog/?p=516&cpage=1#comment-39559 arthur256 Tue, 22 May 2007 20:16:00 +0000 http://www.realbeer.com/blog/?p=516#comment-39559 Q. Why is it not possible to enjoy the taste? A. Because it is far too cold! Beer is supposed to be enjoyable, not used to freeze the tongue. Q. Why is it not possible to enjoy the taste? A. Because it is far too cold! Beer is supposed to be enjoyable, not used to freeze the tongue.

]]> By: HarkJohnny http://www.realbeer.com/blog/?p=516&cpage=1#comment-38407 HarkJohnny Fri, 18 May 2007 17:38:41 +0000 http://www.realbeer.com/blog/?p=516#comment-38407 i'd love to grab a can of spray paint and defile their billboards which currently describe the product as "world's most refreshing beer" to something more accurate, say "world's most polluted beer" i mean, whatever happened to truth in advertising?! i’d love to grab a can of spray paint and defile their billboards which currently describe the product as “world’s most refreshing beer” to something more accurate, say “world’s most polluted beer”

i mean, whatever happened to truth in advertising?!

]]> By: Mill Rat http://www.realbeer.com/blog/?p=516&cpage=1#comment-38225 Mill Rat Fri, 18 May 2007 01:35:44 +0000 http://www.realbeer.com/blog/?p=516#comment-38225 A warm beer is only a crime when it's too insipid to be consumed at temperatures above which taste buds come out of hibernation. Given the nature of this yellow-fizz product, I'm not surprised that Coors has had to go to these lengths to help their consumers avoid the horror of actually tasting it. A warm beer is only a crime when it’s too insipid to be consumed at temperatures above which taste buds come out of hibernation. Given the nature of this yellow-fizz product, I’m not surprised that Coors has had to go to these lengths to help their consumers avoid the horror of actually tasting it.

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