Archive for the 'Weekly Therapy' Category

Weekly Therapy: Poor Richard’s Ale

Monday, January 16th, 2006

What would Ben Franklin have drunk? Perhaps something like Poor Richard’s Ale, the beer that officially goes on tap tomorrow to commemorate the 300th anniversary of Franklin’s birth (Jan. 17). OK, some of the 100 or so breweries across the country that brewed this special beer already have it on at others the beer isn’t […]

Weekly Therapy: Americans in Belgium

Monday, January 9th, 2006

Look out, Belgium. You’re about to be a chapter in Sam Calagione’s next book. Calagione, founder of Dogfish Head Craft Brewery, will be joined in March by four more of America’s most innovative brewers for a whirlwind tour of Belgium. The goal of the trip is to introduce Belgian brewing luminaries to some of the […]

Weekly Therapy: Winter warmers

Monday, December 19th, 2005

You wouldn’t have heard this exchange last year:        “Have you tried the new bourbon oak barrel beer from Anheuser-Busch?”        “Which one?” A-B regularly tests a variety of products in many markets, often with hopes they’ll develop into something bigger. That’s not the plan with three beers available now – they are one-offs (seasonals) willing to […]